Latvia’s Food Union reveals over 50 summer ice cream treats
Latvian-headquartered ice cream business Food Union has unveiled a major summer campaign with the release of 55 new seasonal products that have been timed to make the most of warmer months across Europe, writes Neill Barston.
The company’s latest releases across six EU markets have reportedly taken into account local preferences, as well as honing in on a key trend for healthy indulgence and lighter options that consumers have continued to indicate a strong preference towards.
This includes a number of low fat and sugar options, as well as delivering vegan-friendly sorbets, in addition to adult-themed, alcohol-flavoured ice creams to further bolster its portfolio across the region.
According to the business, salted caramels and nuts remain popular for their soothing flavours, and classic favourites make a nostalgic return, ensuring there’s something for everyone in Food Union’s diverse and exciting 2024 lineup.
Artūrs Čirjevskis, CEO of Food Union in Europe welcomed the broad new array of products. He said;“From surprisingly innovative to recognisable classics, from rich in cream to refreshingly lean and vegan-friendly, from juicy and fruity to creamy and crunchy – is how this year’s summer is going to taste when it comes to quality indulging frozen treat in form of 55 novel ice cream products prepared by Food Union R&D and marketing team to be distributed in total of 6 home markets – Latvia, Estonia, Lithuania, Denmark, Norway and Romania,”
Introducing new novelties
Significantly, as the business noted, the trend towards lighter ice creams with low sugar and low fat is driven by increasing health consciousness, dietary trends favouring low-carb and low-fat options, improved nutritional label transparency, and innovations in food technology that allow for healthier alternatives without compromising taste. Food Union continues to prioritise the development of numerous products to cater these consumer needs:
As the company noted, In Estonia it has released Premia 40% less sugar ice cream with mango-passion filling on a stick, 50g/ 100ml and Premia 40% less sugar ice cream with raspberry filling on a stick, 50g/ 100ml;
Meanwhile, in Latvia, it has produced Tio Vēsma wafer cup small apple 0.7% 0.12l/0.075kg and Tio Vēsma wafer cup small lemon 0.7% 0.12l/0.075kg
For its Danish market, it has released ‘underground Mango-Lime’ – mango ice cream with lime lemonade coating on a stick, 83 ml, with only 50 kcal per piece, and Underground cone with salty caramel ice cream with only 151 kcal per piece.
As well as vegan-friendly ice creams, it has also devised some adventurous product ranges. Those, who perceive ice cream enjoyment as an adventure, can’t wait for the summer with new, exciting cold delicacies. In Denmark: Premier Is ‘Astronaut Blue Raspberry’ – lemonade ice cream with raspberry flavour on a stick – in the shape of the space ship, Premier Is Chewis Apple ice cream with apple winegum coating, and Premier Is AI-scream mini pint with banana ice cream with blueberry rippel and choko-coated popcorn in 125 ml tub;
Other novelties include Jungle Pop bubble gum flavoured ice lolly with a jelly like texture with 0,5% fat, 0.07l/0.07kg;, and a star-shaped vanilla ice cream in strawberry glaze with cookie pieces on a stick, 55g/ 95 ml.
While the company observed that consumers crave new taste sensations, they remain equally drawn to comforting familiar flavours enhanced with exciting new elements like juicy sauce fillings and twirls. These add a burst of flavour and texture, making traditional choices feel fresh and indulgent.
Other nostalgic novelties to emerge include a local Latvian offering – Ekselence ice cream with Cherry flavoured Riga Black Balsam in wafer cone, 0.22l/0.11kg; as a well as another in Denmark, Premier Is Nøddeknas’s wafer cone with hazelnut and pistachio ice cream.
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