Godiva reveals heritage luxury chocolate collection for US market debut
GODIVA limited-edition Belgian Heritage Collection. Pic: Godiva
Belgian-founded premium chocolate brand Godiva has confirmed its new limited-edition Heritage Collection – an exclusive assortment of new chocolates and confections gaining their debut in the US market, reports Neill Barston.
The business, which has nearly a century of history behind it, has continued to make waves in the North American region, as consumers increasingly express interest in luxury product ranges.
As the company explained, its latest collection of 12 unique Belgian chocolate confections made in Brussels, using some of its classic recipes that will be unveiled across the US, as the sector reports a continued rise in its $48 billion market, despite supply chain challenges.
With an eye towards the iconic brand’s 2026 centennial, Godiva’s chocolatiers set out to kick-off the celebration with a brand-new collection for the United States – something even beyond the company’s traditional collections that have become recognised in the US since 1966, when its Gold Ballotins first entered the U.S. market.
“To create this collection, I personally traveled to Brussels with a select team of chocolatiers with a mission to build a collection that represents the absolute best of Godiva. Soon after arriving, we surrounded ourselves with hundreds of different chocolates and confections – all painstakingly crafted and perfected over the course of nearly 10 decades,” Carlos Canals, Managing Director for pladis Americas, said. “After much debating and tasting, we ultimately hand-selected the pieces for our Heritage Collection – a first-of-its-kind Godiva offering in the U.S.”
This labor of love resulted in an instantly iconic collection in every way possible, a carefully designed assortment of luxury made-in-Brussels chocolates and confections, all aimed at celebrating the daring flavors and tastes of Belgian chocolate in its purest form — including all-natural and GMO-free ingredients that go into each piece to further reflect the refinement and Belgitude of the Heritage Collection. This collection is made for and honors the true chocolate connoisseurs, who have helped make the brand synonymous with premium chocolate since its founding in 1926.
As the company added, the launch of itsHeritage collection comes only five months after Steve Lesnard joined the iconic brand as President. A native of France, Steve took the helm of Godiva in May and is already steering the brand into an exciting and dynamic new direction while paying homage to the legacy and heritage of the nearly century-old Belgian leader in premium chocolate.
“We are kicking-off the countdown to our centennial with the release of our limited-edition Belgian Heritage Collection,” Steve Lesnard, company president, said. “This collection, which is an exclusive offer for the United States, is a celebration of our roots and the Belgian craftsmanship that made our brand a global chocolate sensation.
“From our multi-sensorial and proprietary rich dark chocolate couverture, the foundation of our core experience — to the thin and crispy chocolate shell that delivers a feast for the senses when combined with our soft centers, to crafting with all the ingredients you’d expect of a premium chocolate maison. This gift of Godiva brings the delicious and complex flavors from Brussels to American consumers. We are offering them the ultimate chocolate experience and a glimpse at the future of the business – a relevant brand steeped in masterful tradition and grounded in craftsmanship, creativity, and cultural relevance.”
The company’s Belgian Heritage Collection includes :Ruby G: its first foray into ruby cacao, a new variety that boasts a rose red coloration from a specialty mixing process, creating a confection that provides hints of berries paired with a dark chocolate ganache.
Egerie Noir: Created first for our 90th anniversary, Egerie Noir celebrates the company’s heritage with an iconic “stamp” of Lady Godiva, our namesake, on horseback, with a scarlet raspberry filling that demonstrates our expertise in combining intense fruit flavors with rich dark chocolate.
Milk Chocolate Cube: What appears at first to be a simple chocolate cube contains a revelation of taste — combining traditional Belgian flavors of Sirop de Leige and Speculoos cookie enrobed by the firm’s signature milk chocolate. All of this makes the piece a virtual journey through the streets and shoppes of Brussels in a single bite.
Iconique: A celebration of Godiva in a single bite – delectable milk chocolate with a rich Belgian hazelnut praline filling, embossed with the heraldry of Lady Godiva on her horse, the legendary image that inspired Chef Draps all those years ago.
Paris Brest: Inspired by Parisian patisserie, this brings a dark chocolate almond praliné ganache mixed with a crunchy hazelnut mousse tucked inside a dark chocolate shell topped with a caramel crumble.
These chocolates and confections are complemented by a box that blends the company’s Gold Box and the original design of its boutiques which have been developed in striking art nouveau style. Notably, to celebrate the new launch, Macy’s Herald Square flagship in New York City will be featuring a three-panel window installation taking viewers on a journey celebrating its prestigeous collection.
