Italy’s Sigep undergoes major global rebranding for its 2025 edition
Italy’s long-established Sigep trade show is set to undergo a major revamp for its 2025 edition, as the event is rebranded as Sigep World, targeting the foodservice sector, including confectionery, bakery and gelato segments, writes Neill Barston.
As its organisers explained, its 46th edition is set to include two new halls, totalling 138,000 square metres, with over 90 countries expected to be represent at the event taking place between 18-22 January at the Rimini Expo Centre).
The show is set to offer a key platform for industry and has been envisioned as a trend-setting hub for the industry, with a number of innovations expected to be unveiled throughout its three-days programme.
Moreover, as the team behind the show noted, in Europe, out-of-home expenditure grew by 6.4% compared to 2023. The total expenditure recorded in France, Great Britain, Germany, Italy and Spain, amounted to more than 330 million euros, a growth of 6.4% compared to 2023. As far as visits to bars and restaurants are concerned, the same countries recorded a slight increase of 0.6% compared to 2023. On the other hand, looking overseas, out-of-home consumer spending in the US was up 3.9% year-on-year to over €612 million (Source: Circana).
“Sigep World, the IEG – Italian Exhibition Group event dedicated to Foodservice industry excellence, is strengthening its internationalisation strategy by enhancing Top Buyer and Premium programmes, and records stands all sold out with the expansion of two new halls for a total of 30,” announces Corrado Peraboni CEO at IEG.
“With more than 520 top buyers from 91 countries (e.g. the United States, South America, South East Asia and the Gulf countries) and about 3,000 buyers from all over the world (e.g. Germany, Spain, Romania, France, Great Britain, Croatia, Greece, Poland, Slovenia and Serbia), the show embraces all the main sectors: Gelato, Pastry, Bakery, Coffee and is expanding the offer to Pizza,” explains IEG CBO Marco Carniello.
According to Flavia Morelli, head of IEG’s Food & Beverage division, has plenty to offer. She said: “The future of the global foodservice industry will be outlined at Sigep World thanks to the high standing of the events, starting with the opening talk – Global trends and future scenarios of the gelato and foodservice industry – in collaboration with the world’s leading experts from the foodservice industry, associations, institutions and partners from the academic world. The big challenges of Sustainability and Innovation will be the hot topics of a five-day discussion with industry experts at all levels.”
