Ferrero strikes UK dispensing equipment deal with Sephra for flagship Nutella brand
Ferrero and Sephra have signed a new Nutella dispensing deal. Pic: Ferrero
Dessert and ingredient equipment business Sephra has agreed a major deal with Ferrero bringing Nutella dispensers to the UK & Irish market, further enhancing the prominence of the brand, writes Neill Barston.
As the company explained, it has grown from distributing chocolate fountains in 2003, the business, which has operations in Britain and America and has evolved into delivering a wide range of dispensers for the foodservice, retail and hotel market.
Its series has been designed in the classic shape of a Nutella jar, and are available in both electric and manual versions, the innovative dispensers have been developed to allow users and operators a new and versatile way to incorporate a touch of Nutella into their dishes. They can also warm the product, and are designed to ensure fluidity for filling, coating, and topping a variety of pastries and desserts. Servings are conveniently dispensed in a 15g size, ensuring consistent portion sizes, and reducing waste.
User-Friendly, those operating the dispensers just need to simply insert the 1kg Nutella cartridge, wait for the dispenser to reach optimal temperature, and press a button to serve. Each 1kg Nutella cartridge provides approximately 66 servings, ideal for high-volume use in professional kitchens and dessert parlours. Operators will save money too, with a saving of up to 50% with the Nutella 1kg Cartridge versus conventional Nutella jars.
Sephra’s trading division, CFW, is also a leading player in the industry. Across both Sephra and CFW websites, customers can find a wide range of confectionery equipment, including waffle makers, bakery mixes, chocolate, and more. Alongside this, they will find big brand names such as Nutella®, Nestlé, Callebaut and Dawn Foods.
Commenting on the exclusive Ferrero deal, David Archer, Managing Director of Sephra Europe Ltd, said: “Sephra is excited to bring this product to market for Ferrero. As a key food and ingredient supplier to bakeries, hotels, cafes and dessert parlours, Sephra is perfectly positioned to support operators. Both machines and the cartridges are available through our website, www.sephra.com, and can be ordered for next-day delivery in mainland UK.”
Zareen Deboo, Foodservice Channel Operators Manager, Ferrero UK & Ireland, shared his enthusiasm for the collaboration: “Shaped like our iconic jars, our dispensers give operators a new way to drive those impulse purchases while consumers are out-of-home, and benefit from the big brand power of the Nutella name. We know that customers will pay more for the delicious taste of a well-known brand like Nutella®4, so with our innovative new products, we can help operators boost their business and appeal to consumer demand.”
