M&M’s offers a slice of Red One Christmas confectionery movie magic
M&M’S is bringing fans together this holiday season with one-of-a-kind experiences and limited-edition products in celebration of Amazon MGM Studios’ Red One.
The Christmas spirit is already well and truly with Mars Wrigley, as its flagship M&M’s brand forges a partnership with newly-released seasonal family movie, Red One, writes Neill Barston.
As the manufacturer noted, the action-packed film, starring Chris Evans, Lucy Liu and Dwayne Johnson (aka, the “Rock”), offers an ideal partner for soaking-up the festive fun at the cinema.
But, according to Mars, after learning that the movie was not in fact about its very own M&M Red, he is asking movie-goers and confectionery fans alike to help in his mission to engage with the key screen release with a limited-time special edition offer.
“As the most talked about candy brand in entertainment, partnering with a soon-to-be holiday classic was a natural fit for the brand,” said Chief Brand Officer of Mars Wrigley, Rankin Carroll. “And considering some say our spokescandies are more recognisable than Santa, we enlisted the help of our spokescandies crew, led by our beloved Red, to spread joy, M&M’S, and colorfully fun experiences throughout the holiday season.”
The film gained its UK release last week and is now out in the US, with the company designed a first-of-its-kind jacket that is sure to sweeten any movie-going experience – the M&M’S Snack Jacket.
Equipped with maximum functionality, the limited-edition jacket includes outer pockets to hold your M&M’S, a special sleeve to dispense napkins on the go, a strap to snugly hold your popcorn bucket in place, the perfect pocket to store your movie pass and a built-in light to help find your seat. Not to mention, the jacket resembles everyone’s favourite M&M’S spokescandy, Red. I
For those in the US, if you can’t get your hands on a jacket, M&M’S is also releasing limited-edition snow globe-shaped M&M’S “Red One” Popcorn Buckets available at AMC theatre across the country.
