Festive time to shine with Ferrero’s Add Your Golden Touch campaign
Actress Jennifer Love-Hewitt has joined Ferrero's latest Christmas campaign. PIc: Ferrero
Finding ways to enjoy the best creative Christmas forms a key message from Ferrero this festive season, with its Add Your Golden Touch, which has been backed by actress Jennifer Love-Hewitt, reports Neill Barston.
The former Disney Channel presenter turned film star is supporting the Italian founded brand’s latest consumer engagement, which encourages families to make chocolate a part of their celebrations.
As the company, which formed a key part of our World Confectionery Conference this autumn in Brussels explained, creating the perfect festive feel to you home is something that even the most seasoned host can find daunting.
According to a 2023 survey, that seventy-one percent of hosts said they needed at least a day to prepare their homes to have people over for the Christmas period.
To help bring these helpful hosting inspirations to life, Ferrero Rocher is also partnering with beloved actress and self-proclaimed holiday hosting extraordinaire, Jennifer Love-Hewitt. Together, they are sharing simple ways you can “add your golden touch” with Ferrero Rocher, with custom handwritten place cards, pyramid centrepieces, and post dinner gifts.
“I’m thrilled to be partnering with Ferrero Rocher this holiday season,” said Jennifer Love Hewitt. “It’s a longtime favorite chocolate for my family, especially around the holidays
“I have been hosting my family holiday dinners for years, so I have a few tricks up my sleeve, and Ferrero Rocher® is making it even easier for you to impress your guests in your home and at the table.”
Notably, Ferrero Rocher offers a variety of holiday products that can be purchased at retail stores including both 12 piece and 24-piece holiday boxes, and a special 17-piece pyramid
“Our Add Your Golden Touch campaign aims to inspire and encourage anyone who wants to bring their hosting game to the next level through easy and accessible tutorials and fun prizes,” says Robert Hoover, Vice President of Marketing, Ferrero Premium Chocolate. “Ferrero Rocher is the perfect accessory to make your next celebration shine this holiday season.”
To kick-off the campaign, the brand launched an online hub on November 15, featuring free decorating tips, style guides and do-it-yourself tutorials to help hosts enhance their holiday hosting skills throughout the season.
From golden wreaths and festive place cards, to dazzling ornaments and more, these online guides will offer inspiration for the holiday season and beyond. Best of all, customers can enter the “Add Your Golden Touch” Sweepstakes for a chance to win a 96-piece Ferrero Rocher pyramid to wow your guests at your upcoming celebration. To enter, visit https://ferrerorochergoldentouch.com.
