Swizzels Squashies forms key partnership with Co-Op Live
The UK’s Co-op Live arena is offering visitors to the venue a sweet surprise, with the chance to immerse themselves in the world of Swizzels Squashies, writes Neill Barston.
As the company explained, those attending the recently-opened site can win treats and prizes at a specially created experience zone for the brand.
Being the official sweets supplier to Co-op Live, British sweet maker Swizzels will host the Squashies experience zone from November 15th to 30th. Over the two-week period, a star-studded lineup of global music and comedy acts will headline the venue.
Visitors to the UK’s largest entertainment venue can gain exclusive access to the Squashies zone where fans are encouraged to squash up and snap a selfie on the first-ever Squashies sofa.
Featuring the signature pink and white colours of Swizzels’ Original Drumstick Squashies, the sofa is set to be a crowd-pleaser, inviting couples, friends, and family to cozy up and savour the moment together. Fans can also get their hands on thousands of free Squashies and take part in a spin-the-wheel game to fun prizes. There will also be the chance to win tickets to see other global artists perform at Coop Live.
Sarah-Louise Heslop, Head of Marketing at Swizzels, said: “Our partnership with Co-op Live has proved to be a real success so far, and Squashies have been a popular purchase across the venue.
“Through this experiential event, we hope to sweeten music lovers’ visits to the arena, offering them the chance to sample Squashies, take part in some fun games, and snap and share some pictures on our brand-new Squashies-inspired sofa.”
Since forming a partnership with Co-op Live for its opening earlier this year, several different flavours of Squashies have been available to purchase at the venue, and Swizzels has also provided personalised rolls of its iconic Love Hearts to performers. Visitors to the premium area of the arena are also able to purchase Swizzels hampers containing a mix of fan favourites.