KitKat creates 12 Days of Breakmas festive celebrations
British confectionery favourite, KitKat, has this week joined the digital advent calendar party for the first time this year with its 12 days of Breakmas activity, offering consumers the chance to win daily prizes.
The interactive advent calendar began this week until – 12 December and give fans of the brand the opportunity to win branded merch and a KitKat selection box. All entrants have to do is visit www.kitkat.co.uk/promotions/breakmas and answer a festive question, to enter a draw to win that day’s prize.
Behind the daily virtual doors will be suitcases, bucket hats, oversized hoodies, and other branded merch. Each prize will also come with a KitKat selection box so winners can share their festive good fortune with family and friends.
Talking about the digital advent calendar, Samson Kovacs, Digital Manager for Nestlé Confectionery, said: “Our KitKat advent calendar is bringing a virtual break to the UK and Ireland this holiday season. As visitors open a window daily, they’ll discover a question inviting them to participate – adding an extra layer of fun and interaction. This digital experience not only celebrates the festive spirit but also creates moments to pause, play, and enjoy a little daily break.”
Angelica De los Rios, Brand Manager for KitKat, added: “We are excited to launch our first-ever digital advent calendar, offering not only thrilling daily prizes but also encouraging KitKat lovers to take a break from the festive hustle and enjoy some fun moments. The advent calendar helps KitKat to connect with its fans in a delightful and interactive way during the Christmas season.”
