Oterra celebrates natural colours with its latest consumer trends report
Oterra, a leading producer of natural colours and industry solutions, has introduced its latest 2025 trends aiming to inspire brands, marketers, R&D teams, and consultants operating across the global food and drink sector, including confectionery.
As the business noted, its latest release blends its segment expertise and proprietary insights, alongside valuable input from trusted market partners, and inspiration from diverse global sources.
“We eat with our eyes first,” says Global Head of Marketing for Oterra Vibeke Haislund. “Color shapes how we think a food or drink taste. But how does natural color tap into the big mega trends today like digitalisation, personalisation, health and wellness, and sustainability?
“Oterra has identified four trends that bring together these overarching mega trends, natural colors, and consumer preferences to create expertly curated color palettes that offer a visual guide to bring captivating food and beverage concepts to life.”
Four trends shaping the future
Oterra’s Colour Trends 2025 showcases multiple ways to incorporate natural colour into food and beverage products, to deliver inspiration across categories that resonate with consumer desires. Each trend offers a unique way to captivate consumers and enhance brand storytelling:
Beyond green: More than a promise: consumers want action. This trend highlights environmental and social causes with a focus on authenticity and measurable impact. While green is the global colour of sustainability, Oterra suggests colour palettes of Earth tones, Straw yellow and Sky blue to promote a broader, more diverse approach.
Out of the blue: Rules are meant to be broken. Bold, unexpected color combinations challenge convention, delivering surprises that delight consumers and spark curiosity. How about Peculiar purple, Mystic Magenta or Radical green to wow more adventurous consumers?
True colors: A spectrum of wellness. Functional, better-for-you products that nourish the body and uplift the mind, with personalisation that not only meets health needs but also elevates consumers’ emotional experience. Strong emotional colors such as Powerful red, Sunny yellow or Cozy brown can match consumers’ moods and lifestyles.
Natural reality: Technology meets nature. AI has the power to reimagine possibilities, from novel flavor combinations to groundbreaking product ideas. But it’s the richness and authenticity of real food that brings these visions to life.
“We’ve created Colour Trends 2025 to empower our customers to create and revitalize their products with confidence,” said Stella Munhoz, Marketing Manager at Oterra. “This isn’t just about colors—it’s about storytelling, innovation, and creating meaningful connections with consumers.”