Snickers goes ‘Choco doodle do’ with New York Easter launch
Snickers comes home to roost in NYC for a key Easter launch. Pic: Snickers
It’s a clear case of ‘Choco-doodle do’ for Snickers this Easter, as a giant, near ten foot chicken will be setting its sights on New York’s Flatiron Plaza to promote the brand’s star seasonal confectionery series, reports Neill Barston.
The latest eye-catching move from Mars will see the mighty bird ‘lay’ thousands of free eggs for lucky confectionery fans in a special event taking place on 28 March between 11-7pm in the prime downtown location.
As the brand explained, its latest Easter offering is even more packed with chocolate and caramel, roasted peanuts and smooth nougat that it anticipates will prove ‘eggsceedingly’ popular this Spring.
Mars will be among many businesses from across the confectionery sector in region to be joining the Sweets & Snacks Expo in Indianapolis, US this May, where a host of other confectionery treats lies in store.
Allison Miazga-Bedrick, Vice President Seasonal Marketing, Mars Wrigley North America, commented: “Snickers Eggs are an irresistible springtime treat to satisfy consumers who are excited to start embracing seasonal rituals — they’re the perfect way to treat yourself now and fill their Easter baskets later,” said “We’re thrilled to bring Snickers Eggs, and of course, our Snickers Chicken, to New Yorkers next week to add some fun to the start of their spring celebrations.”
As the company noted, for all those fans of the brand not in NYC, they can still join in on the fun by visiting SNICKERS.com/eggs between March 24 through April 4 to enter for a chance to win1 a year’s supply of the seasonal treat — enough to keep you satisfied at least until next spring.
Snickers Eggs are available now at retailers nationwide in Single Size (1.1 oz), Share Size (2.2 oz) and a Six Pack with prices varying by retailer, with further information regarding the new series available at the brands website, and also across social media channels.
