Mr Beast confectionery brand, Feastables, expands with kosher range
Feastables, founded in the US by YouTuber "Mr Beast" has main rapid gains in the past two years. Pic: Feastables
Social media global influencer Jimmy Donaldson (aka MrBeast) founder of Feastables brand has confirmed it is expanding its production to include a Kosher version of its chocolate bar series, writes Neill Barston.
The brand, which emerged three years ago from the Youtuber, has sought to expand the range of potential customers for its series, with European and Australian launches planned.
According to the company, the kosher certification was supervised by The Union of Orthodox Jewish Congregations of America (“Orthodox Union” or “OU”). Since February 2025, the business started to roll out OU Kosher certified chocolate products across stores in the US, with other countries soon to follow.
As the fastest growing global chocolate brand, we want to ensure our products are enjoyed by as many people as possible around the world. That’s why we’re working hard to make sure our chocolate products meet a wide variety of religious, cultural, and dietary standards,” says Alexandre Zigliara, CEO of Feastables. “Being kosher certified by the Orthodox Union, the most recognised kosher certification agency in the world, also means our consumers can be assured the highest quality of kosher certification is in place.”
Feastables kosher packaging with OU symbol on the back (CNW Group/Feastables)
Based on Jewish dietary laws, kosher certified food products require high standards of safety and quality control in the preparation of ingredients and throughout the manufacturing process, including strict standards on ingredient traceability and food safety practices.
“As the fastest growing global chocolate brand, we want to ensure our products are enjoyed by as many people as possible around the world. That’s why we’re working hard to make sure our chocolate products meet a wide variety of religious, cultural, and dietary standards,” says Alexandre Zigliara, CEO of Feastables. “Being kosher certified by the Orthodox Union, the most recognised kosher certification agency in the world, also means our consumers can be assured the highest quality of kosher certification is in place.”
Based on Jewish dietary laws, kosher certified food products require high standards of safety and quality control in the preparation of ingredients and throughout the manufacturing process, including strict standards on ingredient traceability and food safety practices.
Feastables is currently working to get all products with OU labelling on shelves across all their markets. Consumers seeking kosher products are asked to check the packaging to ensure it has the OU symbol before purchasing. The rollout schedule for Feastables kosher products across different markets including the US this Spring, Europe in the autumn, as well as in Australia.
“We are hearing so much excitement from parents and kids in our community about this news,” says Rabbi Moshe Elefant COO of OU Kosher, headquartered in New York. “As Feastables enjoys rapid success and growth, we appreciate them adding kosher certification making the brand available to even more consumers. Our communities are thrilled that they can now be part of this cultural phenomenon.”
