Ferrero unveils major Easter Rocher line-up amid seasonal survey of consumer habits
Three in five adults would like to receive an Easter basket of their own, while the quality of chocolate is priority when purchasing seasonal treats
Just ahead of its appearance at this year’s Sweets & Snacks Expo, Ferrero Rocher has unveiled its key Easter collection of chocolate products celebrating the season, writes Neill Barston.
The business, which is also set to participate in our World Confectionery Conference once again on 11 September in Brussels, has unveiled a complete line-up for its core Spring collection, alongside the group’s wider range of treats.
Notably, the Rocher Collection includes a 13 Piece Bunny Gift Box, Ferrero Rocher Golden Eggs, Ferrero Collection Crispy Eggs, Ferrero Rocher Hollow Egg Grand Ferrero Rocher Milk, Ferrero Rocher 24 Piece Easter Gift Box, as well as a Ferrero Collection 12 piece Easter Gift box.
In addition, the company has targeted the Easter basket market with releases from its flagship stable of brands including Tic Tac Chewy!, and Royal Dansk Garden Cookie Collection, as well as Kinder Joy Eggs and Kinder Chocolate Mini Friends designed for Easter egg hunts and decorating. Fans are also being encouraged to spread the spring cheer with Mini Nutella Easter Jars or treat someone special to miniature delights like CRUNCH and Butterfinger offerings.
Easter consumer habits
Significantly, the company has also released its Easter Celebration Index, exploring how consumers in the US are intending to mark the big Easter period. Among its core findings are that 62% of respondents would love to get an adult Easter basket, while 36% of adult respondents prefer gift cards in the Easter basket, followed by confections (23%).
A total of 69% of respondents agree that they must include chocolate in their Easter baskets, and 28% of respondents identified quality of chocolate as the most influential purchase decision, even more than price, brand preference, packaging design and tradition.
Some 64% of respondents prefer to receive chocolate over non-chocolate candy for Easter, while 69% of respondents agree that you should start with the ears not the feet of a chocolate bunny first. Reflecting generational differences, 44% of respondents (ages 18-24) rely on social media for Easter decoration ideas, compared to only 8% of ages 65+.
A total of 52% of respondents (ages 25–44) are most likely to shop at the last-minute, while only 18% of ages 65+ do, and 23% of adult respondents prefer to celebrate Easter by organising activities for children.
“Easter has evolved into a cherished multi-generational celebration that resonates across all age groups,” said Jim Klein, Chief Customer Officer, Ferrero USA. “As the creators behind beloved brands like Ferrero Rocher and Kinder, we take pride in offering products that not only captivate children’s imaginations but also appeal to adults with discerning tastes who understand that Easter’s most delightful traditions are meant for everyone. We recognise our customers’ preference for creating personalized Easter baskets, which is why we’re delighted to offer premium options like Kinder Joy, Butterfinger, Mother’s Cookies and more to enhance their celebrations.”
