ISM Japan welcomes key regional businesses
Confectionery companies from around South East Asia are gathering this week for the third annual ISM Japan event, writes Neill Barston.
As the only dedicated sweets and snacks trade fair in East Asia, ISM Japan is held in
conjunction with “Anuga Select Japan,” part of the globally expanding “Anuga”
series, as well as “FABEX Tokyo,” “Premium Food Show,” and “ProWine Tokyo.” This
joint event is expected to once again attract a large number of industry professionals.
In addition, the concurrent “Dessert, Sweets & Bakery Festival,” part
of FABEX Tokyo, is expected to further increase the attendance of confectionery-
related professionals.
In its second edition in 2024, ISM Japan demonstrated its international presence with
exhibitors from 15 countries. The upcoming ISM Japan 2025 is expected to exceed last
year’s numbers in both participating countries/regions and total exhibitors.
Continuing its growth, ISM Japan is solidifying its role as the new hub for
confectionery industry insights in East Asia under the global “ISM” brand, known for
the world’s largest sweets and snacks trade fair held in Cologne, Germany.
At the seminar area within the venue, renowned specialists from Innova Market
Insights, a global leader in food trend analysis, will once again take the stage. This
year’s theme, “Global Confectionery Trends 2025,” will uncover the latest and
increasingly diverse trends in the global sweets industry from every angle.
Additionally, a Professor Emeritus from Hiroshima University will offer a historical
perspective on one of the most iconic confections—chocolate—by exploring its key
ingredient, cacao.
With the ongoing rise in inbound tourism, Japan’s confectionery market is becoming
more active than ever in terms of imports and exports. Serving not only Japan but
also the broader East Asian region, ISM Japan provides a valuable business matching
platform for both exhibitors and visitors involved in the sweets and snacks industry.
For more information on the event, visit https://www.ismjapan.com/