McVities

pladis starts the New Year with ‘Blissfuls’ biscuit series innovation

Global snacks group pladis has enhanced its offerings within the special treats sub-category of biscuits with its distinctive new series in the form of its McVitie’s Blissfuls range

Business news, Cocoa & chocolate, Ingredients, New products, Packaging

pladis targets key festive retail sector with latest McVitie’s Christmas ranges

Global snacks group pladis is targeting assistance to retailers in order to boost seasonal biscuits sales with its 2021 Christmas ranges from its core McVitie’s, as well as Flipz brands, writes Neill Barston.

Business news, Ingredients, New products, Processing

Nearly 500 jobs set to be lost at McVities Tollcross factory, as closure plans confirmed

Despite calls for Scottish government intervention backed by a public campaign, pladis has confirmed its plans to close its key Tollcross biscuit production facility in Glasgow, with nearly 500 jobs set to be axed, writes Neill Barston.

Business news, Ingredients, Regulatory, Sustainability

Sustainable packaging move by pladis to remove 80 million trays from landfill annually

Global snacking group pladis has pledged to remove all non-recyclable black plastic and PVDC film from its British ranges by this June, saving 80 million trays from landfill each year, reports Neill Barston.

Business news, Cocoa & chocolate, New products, Packaging, Regulatory, Sustainability

Focus: Bakery products market retains a healthy momentum despite pandemic conditions

This year has seen a broad base of bakery and snacks ranges come to market despite the pandemic, with the sector as a whole continuing to show growth. Neill Barston reports

Business news, Ingredients, New products, Processing, Sustainability

pladis launches multi-million ad campaign for McVitie’s brand

UK-headquartered snacking brand pladis has just launched a key £3 million campaign, ‘Too Good Not to Share’, for its bestselling McVitie’s biscuit brand.

Business news, Cocoa & chocolate, New products, Packaging

UK’s pladis group improves sustainability of its McVitie’s Victoria packaging

UK-headquartered global snacking group pladis has improved the sustainability of its product packaging in rewrapping its classic McVitie’s Victoria selection to help save 129 tonnes of card each year.

Business news, Cocoa & chocolate, Ingredients, Packaging, Processing, Sustainability

McVities joins the list of sugar reduction challengers

One of the major themes to emerge from ISM in Cologne this month was a sense that consumers, more than ever, are looking for healthier product options.

Business news, Cocoa & chocolate, Ingredients, New products, Processing

McVities emerges strongly in major retail study

Snack and confectionery business McVitie’s has been listed in the top five most chosen brands in Kantar Worldpanel’s 2018 UK Brand Footprint ranking.

Business news