campaign
Next generation of ‘Wild Thingz’ sets to work on imagining better-for-you sweet treats
Ambitious organic gummy start-up brand Wild Thingz has devised an eye-catching initiative to create ‘mini executives’ with its latest campaign to bring children into its creative process, reports Neill Barston.
Tic Tac Chewy series gains its first major media campaign
After its major release at Sweets & Snacks Expo’s 2024 event, Tic Tac Chewy, the chewy version of the classic Ferrero confectionery, has gained its first-ever creative campaign, “Soft on the Inside,” writes Neill Barston.
Godiva targets strong slice of the premium Christmas chocolate market
Belgian-founded luxury chocolate brand Godiva has kicked-off its Christmas campaign in unveiling a series of seasonal gifting ranges which are set to target the luxury gifting market, reports Neill Barston.
Business news, Cocoa & chocolate, Ingredients, New products, Sustainability
Tony’s Chocolonely revives campaign educating consumers on its mission highlighting cocoa supply chain inequalities
Dutch-founded confectionery impact brand, Tony’s Chocolonely is setting out on a fresh campaign surrounding its Christmas releases, to educate chocolate fan on the company’s original vision as it set out to tackle the ongoing major issue of child labour in cocoa supply chains, writes Neill Barston.
Business news, Cocoa & chocolate, New products, Regulatory, Sustainability
Festive time to shine with Ferrero’s Add Your Golden Touch campaign
Finding ways to enjoy the best creative Christmas forms a key message from Ferrero this festive season, with its Add Your Golden Touch, which has been backed by actress Jennifer Love-Hewitt, reports Neill Barston.
Snickers takes to the skies with latest major promotional campaign
Flagship Mars chocolate brand Snickers is aiming high with its latest major international campaign, known as ‘hungry skies’ as it seeks to capture an added slice of the on-the-go market, reports Neill Barston.
Business news, Cocoa & chocolate, New products, Processing, Sustainability
Easter arrives for Lindt with major Gold Bunny confectionery campaign
Swiss premium chocolate brand Lindt has confirmed a major campaign in support of its classic Easter Gold Bunny, which remains one of the most instantly recognisable seasonal treats on shelves around the world, writes Neill Barston.
Business news, Cocoa & chocolate, Ingredients, New products, Packaging
Cadbury marks major 200th anniversary milestone with special Dairy Milk bars
With this year marking a huge milestone for Cadbury in celebrating its 200th birthday, the British-founded manufacturer will be taking on a host of activities through the year including a TV ad and new limited edition Dairy Milk bars with retro packaging to commemorate the occasion, reports Neill Barston.
Business news, Cocoa & chocolate, Ingredients, New products, Packaging, Regulatory, Sustainability
Hershey seeking the perfect pet for latest Cadbury Bunny Tryouts
One of the most entertaining and colourful confectionery traditions returns for its sixth instalment with the ‘Cadbury Bunny Tryouts’ to find the perfect pet to best represent the brand in a new advertisement, writes Neill Barston.
Nestlé’s ‘taken away our Breakaway,’ as classic bar set be axed
Fans of the classic British Breakaway chocolate bar have taken to social media to vent their dismay at the demise of the old-school favourite, as Nestlé confirmed that it would no longer be produced from next month, reports, Neill Barston.
Reese’s invests in key Super Bowl confectionery ad campaign
Hershey’s key Reese’s brand is aiming for a star quarterback appearance next month, as the brand pitches a key commercial during the US Super Bowl American football event, which it hopes will win big reaching a huge global audience, writes Neill Barston.
Mondelēz rolls-out luxury marketing campaign for latest Toblerone treats
A bold new campaign from Mondelēz International for its iconic Toblerone brand has seen the business reach out to a younger generation with its latest marketing initiative promoting its latest truffles, miniatures, and gifting options, reports Neill Barston.
Business news, Cocoa & chocolate, Ingredients, Processing, Sustainability
Uncle Joe’s nears 125th birthday with special campaign
For nearly 125 years, British-based Uncle Joe has been the face of the world’s most famous mint balls, but now the family firm which makes them has discovered his real-life 21st Century counterpart.
Trebor delivers striking campaign showcasing mint series
An eye-catching ad campaign has been launched by the Trebor confectionery brand across the UK, encouraging shoppers across the country to ‘unleash their minty confidence’ as part of the ‘Own It’ platform.