marketing
Tic Tac Chewy series gains its first major media campaign
After its major release at Sweets & Snacks Expo’s 2024 event, Tic Tac Chewy, the chewy version of the classic Ferrero confectionery, has gained its first-ever creative campaign, “Soft on the Inside,” writes Neill Barston.
Cadbury loses Royal Warrant for the first time in 170 years
Cadbury has seen its much-coveted Royal Warrant underlining its status as a producer to the monarchy removed by Buckingham Palace for the first time in 170 years, writes Neill Barston.
Business news, Cocoa & chocolate, Ingredients, Packaging, Regulatory, Sustainability
M&M’s offers a slice of Red One Christmas confectionery movie magic
The Christmas spirit is already well and truly with Mars Wrigley, as its flagship M&M’s brand forges a partnership with newly-released seasonal family movie, Red One, writes Neill Barston.
Have a high-octane break with KitKat’s new Formula 1 deal
As race contenders hit the starting grid, Nestlé is aiming to be at the front of the pack as it signs a major deal for KitKat to become the official chocolate bar of Formula 1, reports Neill Barston.
Ferrero strikes UK dispensing equipment deal with Sephra for flagship Nutella brand
Dessert and ingredient equipment business Sephra has agreed a major deal with Ferrero bringing Nutella Dispensers to the UK & Irish market, further enhancing the prominence of the brand, writes Neill Barston.
Confectionery companies anticipating a scarily successful Halloween
With all the hype that has surrounded it over the past few months, Halloween is finally upon us, with the US continuing to lead celebrations for what is now firmly fixed as one of the most significant moments in confectionery calendar.
Mondelēz moves to adopt AI in its global marketing strategies
A major move embracing AI technology has been confirmed by Mondelēz International, as it launches an extensive marketing venture with digital services provider Accenture and the communications specialists, the Publicis Group, reports Neill Barston.
African Cocoa Marketplace targets regulatory support for region’s crop growing communities
A key emerging quality assurance and marketing service for cocoa businesses, the African Cocoa Marketplace (ACM), has reported a strong start to its operations across the region, which remains a core location for the industry in being a vital cog in the global chocolate and snacks global supply chain, writes Neill Barston.
‘ShAero’ special edition chocolate packs set to make their mark
Nestlé’s longstanding UK confectionery brand, Aero has unveiled a new major pack promotion that is set to see over 33,000 sharing bars of its peppermint variety available for consumers to win, writes Neill Barston.
Snickers takes to the skies with latest major promotional campaign
Flagship Mars chocolate brand Snickers is aiming high with its latest major international campaign, known as ‘hungry skies’ as it seeks to capture an added slice of the on-the-go market, reports Neill Barston.
Business news, Cocoa & chocolate, New products, Processing, Sustainability
Cocoa sector marketing venture aims to boost industry support in Africa
A new service aiming to boost marketing and qualitative assurance capabilities for cocoa companies in Africa is being launched by sector specialist Dr Kristy Leissle, who has spotted what she believes is a key gap in the industry.
Business news, Cocoa & chocolate, Processing, Sustainability
Easter arrives for Lindt with major Gold Bunny confectionery campaign
Swiss premium chocolate brand Lindt has confirmed a major campaign in support of its classic Easter Gold Bunny, which remains one of the most instantly recognisable seasonal treats on shelves around the world, writes Neill Barston.
Business news, Cocoa & chocolate, Ingredients, New products, Packaging
WNWN Food Labs takes on major rebrand as Win-Win
Enterprising ‘alt-choc’ start-up company WNWN Food Labs has undergone a key brand revamp, as the business evolves its identity to become known simply as Win-Win, reports Neill Barston.
Business news, Cocoa & chocolate, Ingredients, New products, Packaging, Regulatory, Sustainability
Bazooka set to make its Super Bowl debut with key campaign
With audiences around the world setting their sights on the major US Super Bowl this weekend, Bazooka Candy Brands is making its debut with two commercials running in Nickelodeon’s first ever telecast, featuring Juicy Drop Gummy Dip ‘N’ Stix and Push Pop Gummy Pop-Its, writes Neill Barston.